BigSummit 2025: Shaping the Future of B2B eCommerce

posted on Tuesday 16th September 2025

BigSummit 2025: Shaping the Future of B2B eCommerce

The energy at the 2025 BigSummit in Sydney was undeniable. Industry leaders, innovators, and forward-thinking businesses came together to explore how B2B eCommerce is being transformed by AI, data, and new digital strategies.

For MyIntegrator, this year’s summit was an opportunity to share insights, connect with partners, and contribute to the bigger conversation on where B2B is heading next.

Selling B2B Smarter: Insights from the Panel

One of the key highlights for us was our very own Scott Lovett joining Amelia Edwards (ATDEC) and Lance Owide (Commerce) for the panel discussion, “Selling B2B Smarter: How to Drive Revenue Growth and Expand Share of Wallet.”

The talk unpacked how businesses can:

- Sell smarter through customer-focused digital experiences
- Drive sustainable revenue growth in increasingly competitive markets
- Expand share of wallet by leveraging data and smarter system integration

The discussion highlighted not only the challenges but also the incredible opportunities ahead for B2B leaders ready to embrace innovation.

Fueling the Conversation (Literally!)

As proud sponsors of the BigSummit coffee cart, we kept attendees energised throughout the day. More than just a caffeine boost, it gave us a chance to spark meaningful conversations with clients, partners, and new connections. ☕

The Future of B2B: Powered by AI and Collaboration

This year’s summit reinforced what we believe at MyIntegrator: the future of B2B eCommerce will be shaped by collaboration, AI-powered tools, and data-driven readiness. Commerce’s roadmap gave a glimpse into what’s next, including Agentic AI and readiness for platforms like ChatGPT, Anthropic, Gemini, and Perplexity.

At MyIntegrator, we’re already helping clients prepare for this shift by delivering the integrations and solutions that streamline operations, connect systems, and empower growth.