New Integration: BigCommerce + NetSuite for Embed

posted on Thursday 2nd March 2023

We’re proud to share our latest project with Embed, a leading provider of payment systems for entertainment venues!

As Embed expanded globally into the US, Europe, and Asia, they faced operational constraints, customers could not purchase products online, and all orders were handled via emails, phone calls, or in-person. To enable international B2B sales, they needed a fully integrated BigCommerce storefront connected to their NetSuite ERP, with complex product catalogues, pricing tiers, and customer account management fully automated.

Key Features Include:

B2B Order Automation: New online orders and payments are instantly exported into NetSuite and consignment updates imported back into BigCommerce.
Customer-Based Pricing: Wholesale pricing, quantity breaks, and debtor-specific pricing automatically applied for different customer groups.
Complex Product & Kit Sync: Over 3,000 products (including bundled kits) updated every 15 minutes from NetSuite to BigCommerce.
Customer Account Integration: Accounts, pricing, and wholesale information synced automatically between NetSuite and BigCommerce.
Region-Based Tax Compliance: Custom Excise Tax App connects BigCommerce with Avalara for accurate tax calculations globally.
Ship on Account Functionality: Customers can use their own carrier accounts for shipping.
User-Switching: Admins and sales staff can place orders on behalf of customers while respecting pricing rules and account restrictions.

With this integration, Embed now enjoys a fully automated B2B eCommerce experience. Customers can place orders online with tailored pricing and shipping, inventory is always accurate, and tax compliance is managed automatically by region. This solution has enabled Embed to scale internationally while maintaining operational efficiency and providing a seamless customer experience.

A big thank you to the Embed team for partnering with us and trusting MyIntegrator to deliver a scalable, global B2B solution.

See the final result here:
https://www.embedcard.com