Powering Ultraceuticals’ Global B2B eCommerce with BigCommerce and SAP

Ultraceuticals is one of Australia’s leading cosmetics brands, with more than 500 B2B customers across Australia, New Zealand and the USA. As its wholesale operations continued to grow, the business was managing a significant volume of B2B administration through manual processes, including phone, paper-based and offline ordering.

Ultraceuticals wanted to bring its existing sales processes online while maintaining the flexibility required to support its complex B2B requirements. The goal was to create a more convenient customer experience while ensuring that online and offline sales processes remained closely aligned.

MyIntegrator was engaged to develop three SAP-integrated B2B eCommerce stores using BigCommerce B2B Edition, supporting customers across Australia, New Zealand and the USA. The solution needed to accommodate the full B2B sales lifecycle, including payments, customer credits, account terms, invoicing and order management.

Beyond the core eCommerce and ERP integration, the project required a highly customised approach to product and customer management. This included a new product management workflow, customer-specific content, minimum order value requirements and a SAP-integrated invoice management module.

The solution also needed to account for variations between regions and individual customer accounts, with different users requiring access to specific product ranges, payment options and shipping methods. This meant the integration of products, customers, inventory and orders provided the foundation for a broader, highly customised B2B eCommerce solution tailored to Ultraceuticals’ unique business processes.

Our team developed a full-service B2B customer portal powered by BigCommerce B2B Edition and integrated with SAP, providing Ultraceuticals with a connected platform across its Australian, New Zealand and USA operations.

A key focus of the solution was digitising and automating Ultraceuticals’ payment, credit, account terms and invoicing processes. A custom SAP-integrated order, pre-order and invoice module enabled customers to check out using Pay on Account or credit card, with payment options and account terms aligned with information held in SAP. Customers with overdue balances could also be prompted to settle outstanding invoices before placing new orders.

The customer account area was extended with custom functionality, giving customers visibility of their online and offline orders, pre-orders and invoices. Customers could print and pay invoices online, as well as apply available credit notes. The SAP integration automated payment and reconciliation processes, reducing manual accounting and administration.

We also customised BigCommerce’s pre-order functionality to support Ultraceuticals’ requirements, allowing customers to place orders up to 12 months in advance. These pre-orders were integrated with SAP for automated order creation and invoicing. A minimum order value check was also introduced at checkout to ensure orders met Ultraceuticals’ required thresholds.

To streamline product management across the three regional storefronts, our team developed a custom integration with a protected shared spreadsheet. This allowed Ultraceuticals to manage product categories and attributes across its stores without requiring a separate PIM system.

The solution also enhanced BigCommerce’s quick-order functionality, enabling customers to bulk order using a pre-populated CSV of product SKUs. Customisable shipping rules and a company switcher were implemented to support different customer requirements, locations and business accounts, providing a more flexible and efficient B2B ordering experience.

Together, these integrations and custom B2B capabilities brought Ultraceuticals’ complex sales processes online while maintaining the regional and customer-specific requirements of its global wholesale operation.

Ultraceuticals now has a specialised, fully integrated B2B eCommerce platform that brings its complex wholesale processes into a single digital ordering experience.

The BigCommerce and SAP integration has automated key processes across products, customers, inventory, orders, pre-orders, invoices, payments, credits and account terms, reducing the reliance on manual administration.

More than 500 B2B customers can now manage their orders and accounts online, including accessing invoices, making payments and viewing their order history. The new pre-order functionality also supports orders up to 12 months in advance while maintaining integration with SAP.

The solution has saved more than 150 hours of manual administration each week, while automating processes including inventory updates, payment reconciliation and invoice management.

With three regional storefronts and flexible customer, payment and shipping functionality, Ultraceuticals has a scalable B2B eCommerce foundation supporting its operations across multiple international markets.