Streamlining B2B Ordering for Vertex Lubricants with WooCommerce & Jiwa ERP Integration

Vertex Lubricants, New Zealand’s largest privately-owned independent oil company, were relying upon a static online catalogue that lacked transactional capabilities. This left customers unable to place orders online, view real-time pricing and access account-specific details online. Instead, all transactions were handled manually via phone or email, leading to significant internal administrative overhead for Vertex’s internal team and inefficient experience for customers. 

Additionally, their WooCommerce site operated in isolation from Jiwa 7 ERP, meaning product updates, inventory levels and order records were not reflected online in real time. This lack of automation not only hindered operational efficiency, but also limited Vertex’s ability to scale and meet the expectations of modern B2B buyers.

Recognising the need to digitise and streamline B2B operations, Vertex turned to us to deliver a solution that would enhance customer experience while reducing internal administration. We developed a custom-built B2B eCommerce platform on WooCommerce, tightly integrated with Jiwa 7 ERP, transforming their static product catalogue into a full-service portal.

This new system enables real-time synchronisation of product data, inventory across multiple warehouse locations, order information, and customer-specific pricing. One of the core features is the AI-powered Quick Order Pad, which empowers repeat buyers and internal staff to convert past purchase orders into editable shopping carts with minimal effort. Customers can easily adjust quantities, remove items, or add new products by SKU or code, eliminating the need to browse the site manually.

To support multi-location procurement, we introduced a flexible user permission system. Head office staff can now manage purchasing for multiple branches, each with its own account, without needing separate logins. This centralised access simplifies procurement across the country, while maintaining strict account-level data privacy that is crucial for franchise networks. Individual store managers are restricted to their own accounts, ensuring that pricing, invoices, and order history remain secure and confidential between locations.

The platform also includes a secure, login-based portal where users can view invoices, reorder products, track order history, offering customers the convenience of a modern self-service experience.

Vertex Lubricants now operates a modern, fully integrated B2B ordering platform that has significantly improved both internal workflows and customer satisfaction. Clients can now  browse live inventory, view real-time pricing, and place orders in just a few clicks, eliminating the need to contact a sales representative.

The Quick Order Pad has been particularly impactful, allowing internal teams to efficiently process customer PDFs and enabling buyers to reorder familiar products without manually re-entering data. Sales managers can securely switch between customer accounts to assist with orders on their behalf, ideal for supporting franchisees or corporate clients with multi-location setups.

A direct integration with Jiwa 7 ERP has eliminated manual data entry, reduced the risk of errors, enhanced customer satisfaction and ensured seamless data flow between systems, resulting in faster fulfilment and improved accuracy.

What was once a static, read-only catalogue is now a dynamic, intelligent B2B eCommerce platform that is automated, integrated, and purpose-built for high-volume wholesale buyers.  This digital transformation has modernised Vertex’s operations and established a strong foundation for scalable growth in a competitive market.