Leverage AI for your eCommerce

AI is everywhere at the moment, and we’ve already had a number of clients asking how they can use it to get ahead of the game. But be careful! Depending on how you go about it, AI integrations can either be a game-changer…or a time-waster. To help you find your footing, here’s a helpful list of some of the interesting ways we’ve found to use AI in an eCommerce store:

• Automated descriptions: If your business has thousands of products or services, integrating large-language-model AIs can make it easy to quickly pump out titles, descriptions and other information to populate your website. 
• Supercharged search: AI-powered searches can find products from images, descriptions and half-remember fragments of text. It’s a great way to seal the deal with customers who don’t quite know what they’re looking for.
• Data-crunching: Incorporating machine learning and analytics is a powerful gateway to gaining deeper insights into how your customers behave, and can help you find ways to tailor your offerings and your marketing.
• Powerful personalisation: You can make every single one of your automated emails and targeted marketing content sparkle with customised and personalised text content.’
• Intelligent Inventory: Make use of AI to steer clear of stockouts and avoid overstock through automated analysis and trend prediction of product inventory levels and purchasing patterns. 

Of course it’s one thing to identify how AI can be used, and another thing entirely to actually implement it! We’re fortunate to have a handful of eCommerce clients already experimenting in this space, and we’ll be quick to share any new breakthroughs in this blog. This is no doubt the most exciting growth area in technology at the moment, and we’re having a blast helping clients explore AI options for their business – if you’re interested to learn more, don’t hesitate to get in touch with us today!